Monika Mlodzianowska on CoinW’s Community-First Strategy: Why Trust is the Core Asset in Crypto
The DNA of Trust: How CoinW Rewrites Crypto Exchange Playbooks
When Monika Mlodzianowska describes CoinW’s community as “the platform’s core asset,” she isn’t reciting corporate jargon. As Strategic Partnerships Director for one of crypto’s fastest-growing exchanges, her conviction stems from hard data: 70% of CoinW’s user retention comes from community-driven initiatives—a figure that dwarfs industry averages.
From ChainUp to CoinW: The Architect of Web3 Bridges
My conversation with Monika begins where all great blockchain stories start—with a pivot. After cutting her teeth at ChainUp and ChainxGame, she joined CoinW in 2024, bringing a marketer’s mindset to technical partnerships. “Most exchanges treat communities as support appendages,” she observes, sipping black coffee during our Dubai call. “We invert that. Every product update starts with regional ambassadors, not boardrooms.”
Her team’s KPI dashboard tells the story:
- Localized campaigns in 12 languages
- 200+ grassroots events annually
- 48-hour response time for community proposals
The Three Pillars of Crypto Diplomacy
Monika’s playbook for cross-cultural engagement reads like a UN negotiator’s manual:
- Listen before localizing: “Google Translate fails at catching nuances like Arabic traders’ preference for voice notes over tickets.”
- Empower micro-influencers: “A Polish YouTuber explaining staking beats any corporate video.”
- Build ritualistic touchpoints: “Our ‘Welcome Wednesdays’ onboarding reduces first-week churn by 30%.”
The proof? During May’s market downturn, CoinW’s AMAs with project founders saw 3x higher attendance than competitors’. “Users stayed because we treated panic as a communication opportunity,” she notes.
When Global Meets Hyperlocal
The Solana Breakpoint collaboration exemplified this ethos. By co-hosting hackathons from Belgrade to Berlin, CoinW didn’t just sponsor—it embedded engineers as judges. “Developers remember who coded alongside them,” Monika smiles. The result? 42% of participants later launched projects on CoinW Launchpad.
Her parting wisdom cuts through crypto’s hype cycles: “Growth hacking dies at the first bear market. Community compound interest survives crashes.” For builders betting on Web3’s future, that math deserves attention.
